Daily Minute Master Series – December 3, 2019

Social Media

Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning

“Twitter is a place for people and brands to connect with what’s happening – and while new conversations are constantly unfolding, there are some buzzworthy dates and events you can plan on. As such, we’ve rounded up 2020’s most-anticipated events that will unfold on Twitter – from the Olympics to #WorldEmojiDay – along with monthly tips for tying them into your strategy.”

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Facebook Tests Tool That Lets Users Transfer Photos to Google and Other Platforms

Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially rolling out with support for Google Photos, with other platforms to follow in the coming months. The move is part of the Data Transfer Project, a joint initiative among Facebook, Twitter, Google, and Microsoft aimed at making it easier to transfer data between online services.

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Marketing

Picking the Best Platform for Your Influencer Campaign 

Though many think of YouTube and Instagram as the only options, Twitter and TikTok are giving the former a quite literal run for their money. Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the social platforms—marketers are finding that the water is welcoming if they understand how influencers treat each platform.

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5 Audiences You Should Exclude from Your PPC Campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect customers for your brand. As you build an audience strategy, identifying the people you don’t want to target is just as important as finding the people you do want to reach. Negative audiences help reduce wasted spend, ensure people see the right messaging at the right stage of the funnel, and prevent weary shoppers from being retargeted with products too many times.

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