Daily Minute Master Series – December 19, 2019.
Social Media
Instagram Has New Rules for Publishing Branded Content
Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content. Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed. Instagram’s existing advertising policies have long prohibited that type of content, but the policies were not strictly enforced. That will change in the coming weeks, which is when the company says it will ramp up enforcement.
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LinkedIn Shares 5-Step Checklist for Social Media Marketing Success
Looking to update your social media marketing approach in 2020? This week, LinkedIn has published a simple, five-step checklist for social media marketing success, which is based on insights gleaned from its ‘Live with Marketers’ podcast series. On ‘Live with Marketers’, LinkedIn conducts interviews with a range of social media marketing experts, on topics ranging from brand storytelling to effective measurement and metrics.
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Marketing
Your 6-Point Google Display Campaign Review Checklist for 2020
The end of year is always a good idea to review your Google Display campaign settings, evaluate performance, and do some tidying up. Google Display Only campaigns can be less needy than search campaigns, but they deserve love, too. I like to take a look back at the previous year’s performance to identify trends that may not have been as obvious in a 30-, 60- or 90-day view.
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Social Media Advertising Woes: Where Do Brands Fall Short?
Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said for 2020 and beyond. So exactly where are social ad initiatives falling short? And what can brands do to address these shortcomings?
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