Social Media

Facebook Owns the Four Most Downloaded Apps of the Decade

In case there was any question of Facebook’s dominance, a new report from app analytics firm App Annie has shown that The Social Network owns the top four most downloaded mobile apps over the last decade. As you can see, Facebook, Messenger, WhatsApp and Instagram lead the way in total downloads for the period. Which is no real surprise, but it is worth noting the company’s hold over the mobile market, and the success of its business model and approach over the last ten years

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LinkedIn Adds New Features for Groups to Help Boost Engagement

Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren’t usable anymore. But it still seems like a great opportunity for LinkedIn’s professional community. If LinkedIn can get groups right. And if LinkedIn can line group improvements up with the broader trends towards increased in-app engagement, LinkedIn groups could become a thing again. This week, LinkedIn may have taken another step in that direction with the announcement of a new set of groups updates and tools designed to help drive more engagement and interaction.

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Marketing

New Report Looks at the Growth of Influencer Marketing on Instagram

Data analytics company Klear has conducted a new report on the state of influencer marketing on Instagram, analyzing over three million sponsored posts in order to identify key trends and shifts of note. And the data shows that influencer marketing is, indeed, on the rise. According to Klear’s analysis, the number of Instagram posts using the #ad hashtag, signifying a brand partnership, increased by almost 50% in 2019. That’s probably not surprising – with Instagram seeing more usage, it makes sense that brands would also be looking to align with that shift. But in looking at those posts which include the #ad hashtag, Klear was also able to establish some more specific trends about the rising Instagram influencer landscape.

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Why Are You Making PPC Budgets So Difficult?

Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be. To make things worse, there’s no golden figure or right answer that comes to setting your budget. It’s all down to you. On average, SMEs spend between $108,000 and $120,000 a year on PPC. But there’s absolutely no way of knowing if you should align with those averages or not until you’re there.  However, though PPC budgeting is no easy task it’s not that difficult either. All you have to do is take a step back, relax and stop making it so complicated.

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