Social Media

Instagram Expands Third Party Fact Checking on Questionable Content to All Regions

“When content has been rated as false or partly false by a third-party fact-checker, we reduce its distribution by removing it from Explore and hashtag pages. In addition, it will be labeled so people can better decide for themselves what to read, trust, and share. When these labels are applied, they will appear to everyone around the world viewing that content – in feed, profile, stories, and direct messages.”

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Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Essentially, the report is an expanded, refined version of Facebook’s monthly ‘Hot Topics’ and ‘Topics to Watch’ reports, which previous research has shown can be highly accurate in predicting shifts that go on to become significant trends.  And definitely, Facebook’s “2020 Topics and Trends Report” is worth a look. This time around, the report is split into regions, with specific trend notes for each location.

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Marketing

Retina Integrates With Shopify, Offers Predictive Analytics for Customer Lifetime Value

A tool is a version of the company’s full AI platform and aims to give smaller e-commerce brands access to predictive insights around customer lifetime value. The data can help merchants compete with larger retail brands and platforms like Amazon. Having the ability to predict CLV trends, based on internal data and ad campaigns targeting look-alike audiences, gives SMBs insights usually reserved for companies with data science resources.“Retina’s new tool levels the playing field, giving these businesses the same insights that the big brands pay teams of data scientists tens of thousands of dollars to provide,” said Retina CEO Michael Greenberg.

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How Google, the Digital Marketer, is Adapting to Cookie Restrictions and Data Privacy

Google is a marketing platform, but it’s also a digital marketing company that sells its own hardware, software, services and smart-home products. In that context the company is confronting the same privacy and data-constrained challenges that all digital marketers face: GDPR, CCPA, ITP. Google has written a post that explains how the company itself is dealing with cookie-data and tracking challenges, trying to balance personalization and privacy. It’s designed to be instructive for other digital marketers.

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