Social Media

Pinterest Introduces Tool For Discovering Top US Search Terms

Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. The tool will also highlight when particular search terms have hit their peak, along with other insights to help marketers plan their content and advertising strategies.

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Twitter Lets iOS Users Post Live Photos as GIFs

Twitter is rolling out a new feature to its iOS app, which lets users easily upload their live photos as GIFs. This feature is exclusive to iOS because live photos are an Apple innovation. A “live” photo captures 1.5 seconds before and after the user taps the shutter button. That means it would turn into a 3-second GIF on Twitter. If you have an iPhone 6S or above, you can ensure you’re taking a live photo by tapping the corresponding icon and looking for the yellow label that says “LIVE.”

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Marketing

Lytics Now Integrates with Google Marketing Platform to Enable Customer Data-Informed Campaigns

Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more.The integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting efficiencies by recognizing and suppressing existing customers as they convert. It also enables real-time analysis of Lytics segments in Google Analytics. The Lytics tag is also now available natively in Google Tag Manager for easy deployment.

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SMS Overtime: Managing Your Online Business Reviews

Start with Google. Google reviews have the biggest impact on your reputation and search rankings. Google owns 93 percent of the search market, and as noted earlier, reviews are one of the most important local search ranking signals on Google. Accumulating customer reviews on Google is most important for both your reputation and your visibility online. Facebook remains an important number two choice to focus your time. Research from Vendasta shows that Facebook is a critical site for reviews owing to its traffic and review volume, which is true in my experience working with clients. After all, next to Google and YouTube, Facebook is the world’s most popular site – and its user base is growing.

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