Social Media

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Up till now, Snapchat advertisers have been able to drive website visits, extended video views and app installs from ‘Swipe Up’ ad links. The capacity to power phone calls adds to your options – as explained by Snapchat:“Driving a user to call your business can close a purchase quickly, as your sales associates have more control over the user experience by speaking with the consumer directly. More importantly, a user calling showcases a high level of consideration and intent to purchase, which businesses can capitalize on.”

For the full article click here 

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram will be hoping that by providing more tools on this front, it’ll be able to maximize interest in group messaging use, and boost engagement. And definitely, having the capacity to create your own, private stories with friends will have a level of appeal. It could also hold a level of appeal for brand use – though it is worth noting that Instagram Direct groups are limited to 32 people. It’s not clear if the option is being rolled out to all users as yet, or if it’ll be launched in phases, but you can likely expect to see it appear in your Instagram message threads sometime soon.

For the full article click here

Marketing

3 Ways to Measure Influencer Success Without Instagram “Likes”

Back in July, Instagram began hiding likes in seven countries. Now, Instagram has announced it will begin hiding likes in the United States as well. Account-holders will still be able to see their personal like counts, but visitors will not. As a result, the “popularity contest” that was for so long at the heart of Instagram will cease to exist hopefully creating a more welcoming environment where users feel comfortable expressing themselves. This rather surprising platform change carries with it significant impact as those marketers who were largely reliant on vanity metrics to measure social media success now find their influencer measurement capabilities turned upside down.

For the full article click here

Global Email Benchmark Report Finds Email Isn’t Dead – It’s Essential

Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their daily lives. The study also examines factors including open rates, send frequency, personalization and different media types to provides monthly engagement data from over 60 billion emails.

For the full article click here