Daily Minute Master Series
December 12, 2025
by Corey Padveen
Marketing News and Updates
GPT-5.2 is OpenAI’s latest move in the agentic AI battle
According to OpenAI, its new model ‘hallucinates less’ and is more accurate than GPT-5.1.
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Meta Expands Creator Partnership Opportunities for Brands
14 Things Executives And SEOs Need To Focus On In 2026
So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to AI systems. Answers now come from models that rewrite your work, summarize competitors, blend sources, and shape decisions before a browser window loads. In 2026, this shift becomes visible enough that executives and SEOs can no longer treat it like an edge case; percentages from sources will shift. The search stack that supported the last 20 years is now only one of several layers that shape customer decisions.
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PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads
The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads. YouTube shared improvements to the Shorts advertising experience. LinkedIn launched Reserved Ads to give advertisers more control over pricing and delivery.
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When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so heavily. But here’s the reality: Performance Max isn’t always the best choice, and blindly migrating from Standard Shopping campaigns can actually hurt your performance.
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Google Releases December 2025 Core Update
Google has released the December 2025 core update, the company confirmed through its Search Status Dashboard.
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