Social Media

Instagram’s Now Testing It’s New Layout Options for Instagram Stories Frames

Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame. The Layout option was first spotted in testing by reverse engineering expert Jane Manchun Wong back in August, but now seems to have crossed over to the next stage of beta testing. At that time, Wong also reported that Instagram had been testing a range of new Boomerang modes, which would further add to your creative options.

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Facebook Adds New, Interactive Features for Portal Smart Speaker

“Story Time lets you bring children’s stories to life with augmented reality effects that change your appearance to match the characters. We’re adding new renditions of classic stories, Little Red Riding Hood and Goldilocks and the Three Bears, plus new tales from Llama Llama, Pete the Cat and Otto.” And that’s not the only new interactive tool – Facebook’s also adding ‘Mic Drop’, a lip-synching option which will enable you to perform popular song clips “on an AR stage during a call”, and will come with Stories-style AR masks to “transform you into various music genre characters from a punk rocker or hippie to an ’80s rock star”.

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Marketing

Facebook Introduces 3 New Ad Reporting Tools 3 Things Marketers Need to Focus on in 2020

Much like the plaid miniskirt trend, micro-campaigns are short and sweet. If you haven’t heard of a micro-campaign, no worries — 2020 isn’t here quite yet. Micro-campaigns are small pieces of a larger campaign and these bite-sized campaigns are released to customers earlier. For example, you have a new product launch for athletic shoes. In the 2019 way of working, you’d spend a few weeks (or months) planning the campaign from beginning to end. It would include sponsorships, blog posts, social contests, in-store promotions, etc., with every last detail for the entire campaign planned in advance.

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Pro Tip: Why You Should Stop Using Last-Click Attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and social media.

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