Social Media

New App Lists TikTok Influencers by Engagement, Topic and Audience

With more businesses looking to tap into TikTok in 2020, this new app could be particularly helpful. Called simply ‘Influence Grid’, the app uses publicly available TikTok data to provide listings of TikTok influencers based on a range of customizable parameters, including country, topic, account size, average video views and engagement rate. The app’s data is updated every 20 days, ensuring that the information and tags stay fresh, and remain relevant to each users’ content, and additional options, like the capacity to download lists to .CSV, are also reportedly on the way.

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Snapchat Begins Testing ‘Cameo’ Mode, Which Inserts Your Image into GIFs

Snapchat has begun live testing of a new mode called ‘Cameo’, which will enable users to insert their faces into GIFs, adding their own, unique spin to a range of short video clips. when you tap on the Bitmoji icon in the messaging section, you’ll soon have a new option represented by the outline of a face with a plus symbol on it. Tap on that and you’ll be prompted to take a selfie for your Cameo videos. You then select a body type for reference, and you can begin adding your image into the set of GIFs available – Snapchat says that there will initially be around 150 short video clips available for Cameo, with sound, with new ones coming each week.

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Marketing

Facebook Introduces 3 New Ad Reporting Tools

In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.

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4 Ways to Improve Your PPC Strategy in 2020

For many of us, December is a less busy time of year. People go on vacation and business slows down. And as with many PPC marketers, I like to use this time to get caught up, regroup, and prepare for the coming year. You might consider doing the same. Because the strategies you put into place now can continue to pay dividends throughout 2020. If you’re not sure where to start, here are four suggestions for where to put your efforts.

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