Daily Minute Master Series
December 1, 2025
by Corey Padveen
Marketing News and Updates
TikTok’s US Sell-Off Deadline is About to Expire Once Again
It feels like Groundhog Day once again for TikTok in the U.S., with the platform’s fourth extended deadline to be sold off to a U.S.-based partner, or face expulsion from the region, set to expire on December 16th.
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X Now Algorithmically Ranks Posts in Following Feed
X is working to further integrate its Grok AI tools into the app, with the platform now using AI to sort your “Following” feed based on “predicted engagement and relevance to you,” so you’ll no longer see either your “Following” or “For You” feed in chronological order when you log in.
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SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations
OpenAI launched shopping research in ChatGPT, SE Ranking published the largest study yet on ChatGPT citation factors, and Google’s John Mueller clarified that background video loading won’t hurt SEO if content loads first.
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AI Poisoning: Black Hat SEO Is Back
Black Hat SEO is only less common these days because Google spent two-plus decades developing ever-more sophisticated algorithms to neutralize and penalize the techniques they used to game the search rankings. Often, the vanishingly small likelihood of achieving any long-term benefit is no longer worth the effort and expense.
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Pragmatic Approach To AI Search Visibility
Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.
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Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over
Google Search Advocate John Mueller says sites in a bad state after publishing low-quality AI content may not fix the problem by rewriting pages with human authors. The guidance came in response to a Reddit question about whether a site showing “Crawled – currently not indexed” could recover if the owner replaced AI-generated English content with original Portuguese content written by humans.
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