Daily Minute Master Series
August 9, 2023
by Corey Padveen
Marketing News and Updates
X Adds Lists to Search Results on Web, Providing Another Way to Discover Topical Discussions
X is keen to get more people following lists as a means to boost engagement in the app, and improving relevant list discovery is a key step in this process.
For the full article click here
X Pays More Creators as Part of its New Ad Revenue Share Program
Could you be making thousands from posting on X, like the latest round of creators that have been accepted into the platform’s ad revenue share program?
For the full article click here
TikTok Launches New Push to Boost In-App Shopping Activity in the UK
In-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users.
For the full article click here
X Announces New Brand Safety Measures, in Partnership with Integral Ad Science
Amid ongoing concerns about X’s new “free speech” approach, and how that’s impacted brand safety on the platform (or not), the company has announced an expansion of its partnership with Integral Ad Science (IAS) , which will provide more assurance for ad partners through improved ad placement control tools, as vetted by third-party analysis.
For the full article click here
WhatsApp Adds Screensharing for Video Calls in the App
WhatsApp has added another element to its video calling option, with screensharing now available in the app.
For the full article click here
Pairing Analytics Goal Tracking With Client Expectations
With the transition to GA4, now is the time to reassess your client goals and how you track their campaign success.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
