Daily Minute Master Series
August 6, 2024
by Corey Padveen
Marketing News and Updates
TikTok Shuts Down ‘TikTok Lite’ Incentive Program in Europe
TikTok is shutting down its “TikTok Lite” rewards program in Europe, after the EU Commission launched an investigation into the specifications of the initiative, which offered cash incentives for in-app activity.
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X Confirms its Moving Out of its San Francisco HQ
Elon Musk had already announced that he was looking to move the company out of San Francisco, so this probably comes as no surprise. But still, the official announcement that X will be leaving the former Twitter building marks the end of an era, and really, the physical end of the platform that once was the bird app.
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US Secretaries of State Call on X to Address Election Misinformation
Elon Musk’s aversion to moderation is raising more concerns as we head closer to the U.S. Presidential Election, with X’s Grok AI chatbot coming under scrutiny over its capacity to spread election-related misinformation.
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Meta Removes Detailed Targeting Exclusions from Ad Campaigns
You may have missed this earlier in the year, so a quick reminder that Meta has now removed detailed targeting exclusions as an option for all new campaigns.
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Step-By-Step Guide To Earning Your Google Ads Certification
Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school, entering a career that involves Google Ads, or simply want to learn, it is a great place to get started.
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Maximizing Your SEO Investment: Tips For Outsourcing Effectively
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets your expectations is easier said than done. To get the best returns on your SEO investment, you need to set clear goals, strategically choose the right partner, and, crucially, foster a collaborative working relationship that adapts to shifting business needs and market conditions.
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