Daily Minute Master Series
August 31, 2023
by Corey Padveen
Marketing News and Updates
New Report Provides Insights into How to Drive Customer Loyalty Amid Connective Shifts
What drives customer loyalty in the social media age, and what should you be focusing on to enhance your brand relationships online? That’s the focus of a new report from social and community management platform Khoros, which recently surveyed over 1,600 consumers to glean more insight into what they’re looking for from brands, and the factors that drive their repeated custom.
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Instagram’s Testing 3-Minute and 10-Minute Reels Uploads
As anyone who’s paying attention would have probably expected, Instagram is experimenting with longer Reels clips, with 3-minute and 10-minute Reels now being tested internally at the app.
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YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options
YouTube will now let thousands more creators access its monetization elements, while it’s also rolling out a new update to channel analytics, in order to help channel managers better contextualize their results.
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TikTok Outlines Enhanced Transparency Measures, in Compliance with EU DSA Regulations
After announcing that EU users would soon be able to opt out of algorithmic personalization in the app, as part of its Digital Services Act (DSA) compliance, TikTok has today outlined various other steps that it’s taking to meet the updated DSA regulations.
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TikTok’s AR Effect House Comes Out of Beta Mode, Expanding Creator Opportunities
TikTok has marked its latest milestone in AR development, with its Effect House AR studio for creators now coming out of beta mode after more than a year of development.
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Threads Continues to Add More Elements as it Seeks to Capitalize on Early Interest
While Meta’s Threads app raced to 100 million members in less than a week after its initial launch, setting a new growth record, it’s dropped off significantly ever since, with the app now sitting on 128 million users 8 weeks out from its full release. That means that’s its only added another 28 million members in seven weeks, at an average of 4 million per week, which is a huge decline from its early hyped rise.
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