Daily Minute Master Series
August 30, 2024
by Corey Padveen
Marketing News and Updates
An Overview of TikTok’s Advanced Ad Performance Tracking Tools
What’s the best way to measure actual results from your social media promotions? We’re not talking about likes and comments in this context, which are great for building brand awareness. But what we’re really looking at is actual sales generated as a result of your online marketing efforts, and how you measure true return on investment from your spend.
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Threads Continues To Gain Momentum Based on Download Charts
Amid broader discussion about the relative popularity (or not) of Threads versus Elon Musk’s X project, I present to you the latest app download charts, covering the month of July 2024.
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New Report Looks at Social Shopping Adoption and Trends
While social shopping hasn’t taken off the way the platforms would like, they’re still pushing in-stream shopping tools, in the hopes of building new revenue streams and use cases. TikTok, in particular, keeps trying to make in-app shopping happen, as it seeks to replicate the success that it saw with in-stream shopping on Douyin, the Chinese version of the app. In 2023, Douyin generated $375 billion in gross merchandise sales, which is a 50% increase on the previous year. TikTok, comparatively, generated around $4 billion via in-app spending in 2023, and that primarily came from TikTok Coins for creator donations.
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CMOs Called Out For Reliance On AI Content For SEO
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure.
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15 Project Management Tools For SEO Professionals
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results.
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5 SEO Insights About Outbound Links
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links.
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