Daily Minute Master Series
August 21, 2023
by Corey Padveen
Marketing News and Updates
Meta Publishes New Overview of its Evolving Ad Automation Tools
Meta’s evolving AI targeting tools could hold the key, with a range of options designed to help improve campaign performance, with less manual input. Of course, that also means putting more reliance on Meta’s systems to get you better results, but many performance marketers have reported that Meta’s Advantage+ campaigns are getting better and better over time.
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X Won’t Be Able to Remove its Block Functionality, Despite Elon’s Statements
Elon has seemingly been allowed to bend such rules in the past, on naming conventions for apps, and on content moderation, for example. So he may, possibly, be able to manipulate them again, though this really seems like a step too far, which neither Apple nor Google would be able to allow.
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X Deactivates Old Media Links Amid Changes to Back-End Elements
Over the weekend, reports emerged that all images and videos attached to any tweet created before 2014 had been rendered inactive in the app, in what initially seemed to be a cost-reduction measure.
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X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners
After recently announcing that it would be bringing back its “client council” to provide input into key ad policy decisions in the app, X has now scheduled the first meeting of the new group, which will provide some of X’s biggest ad partners with the opportunity to raise any questions or concerns that they may have about the re-named platform, and its future direction under CEO Linda Yaccarino and owner Elon Musk.
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The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales
The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you must embrace a strategic approach that spans multiple channels.
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Threads: What Is The New Social App From Instagram?
Threads is a text-based social media app created by Instagram to compete with X (formerly Twitter). The new social app was announced on July 5, 2023, and quickly surpassed 150 million downloads, becoming the most successful launch of a social media platform in history. Find out what Threads is, how it came to be, and whether it is the next big thing.
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