Daily Minute Master Series
August 18, 2023
by Corey Padveen
Marketing News and Updates
Meta Rolls Out New Elements for Threads as Engagement Continues to Decline
So what’s new on Threads, and does anybody still care, with reports that Threads usage is rapidly declining, as people revert back to the social apps they already know and love?
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How AI Marketing Makes Some Firms Dumber & Others Far Smarter: 6 Critical Factors For Competitive Advantage
Use of Generative Marketing AI (“GenAI”) has skyrocketed among businesses of all sizes for many reasons: The promise of cost and time savings, personalization at scale, easier and better customization, and its ability to generate thought starters and stimuli for marketing content and new products and service development. After speaking with a wide spectrum of relatively recently minted experts (due to the newness of the mega technology), 6 areas emerged as critical for brands to gain competitive advantage through AI marketing.
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How to Do Influencer Marketing the Right Way in 2023
Today, there are an estimated 50 million global influencers for hire. This means two things: that influencer marketing is now more affordable and accessible to more marketers, and that your influencer marketing campaigns need to be top-notch in order to stand out in today’s marketplace oversaturated with influencers.
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Google Answers Why A Site Doesn’t Rank Despite Good SEO
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration.
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Google Launches New Transparency Center to Provide More Info on Platform Policies
Google has launched a new version of its Transparency Center, which is designed to make it easier for users to access all of Google’s various policy and process documentation, including info on platform rules, reporting and appeals, transparency reports, and more.
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Instagram Shares New Explainer on Key Ad Metrics
If you’ve been working in digital marketing for a while, you’re no doubt aware of what all the various metrics and acronyms mean for your process. You know your impression versus your engagement data, your CTR from your CTA, you understand MER, ROAS, etc.
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