Daily Minute Master Series
April 3, 2025
by Corey Padveen
Marketing News and Updates
Amazon Makes Last-Minute Bid for TikTok US
The clock is ticking on TikTok, with the deadline for its sale to a U.S.-based company fast approaching, which will see it either sold off, or booted out of America, potentially this week. And with just days remaining, it seems that Amazon has made a last-minute pitch to acquire the app, as part of its expanded online shopping vision.
For the full article click here
White House Close to Announcing Deal to Keep TikTok in America
It looks like TikTok is going to remain available in the U.S., with the Trump Administration looking to move ahead with a new deal that would see the creation of a separate entity called “TikTok America”, and would then invite investment from U.S. partners.
For the full article click here
How DoorDash Became Huge Starting With A $10 Domain Name
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it, the wisdom of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong brand is an important factor for competing in today’s AI-saturated environment, read how Tony Xu turned DoorDash into a trusted businesses of today.
For the full article click here
Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively.
For the full article click here
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what they want, and they trust you enough to keep coming back, Google is more likely to reward you in terms of rankings and traffic.
For the full article click here
Automattic Terminates 16% Of Workforce
Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of growth and profitability, six months after more than 8% of employees resigned.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
