Daily Minute Master Series
April 22, 2025

by Corey Padveen

Marketing News and Updates

Bluesky Adds Verification Checkmarks for Approved Users

Bluesky has taken another step in replicating the Twitter of days past, by adding blue verification checkmarks to approved users.

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How To Build Consensus Online To Gain Visibility In AI Search

Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes will be made that make those hacks ineffective. Consider the Rank Or Go Home Challenge, where Kyle Roof managed to get his website a top ranking for the string “Rhinoplasty Plano,” despite 98% of the site being “lorem ipsum” text. Within 24 hours of Google hearing about this, the site was de-indexed. The same holds true for AI search, but here, the system is changing at a breakneck pace. What works today may well not work a month from now.

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AI Overviews Glitch May Hint at Google’s Algorithm

A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose parts of Google’s algorithms that are normally unseen.

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Nissan Responds to Trump Tariffs with Agile, In-Your-Face Marketing

Nissan’s U.S. arm is responding to the evolving Trump tariff situation with a full-throated marketing campaign boasting about its tariff-free stock. Advertising and promotion surrounding the campaign kicked off late last week, on the eve of the New York International Auto Show, one of the biggest industry events in the world.

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Instagram Implements Expanded AI Age Checking, New Parent Prompts

Instagram’s expanding its AI age-checking process, in order to ensure more teens are using its various safety measures and systems, while it’s also rolling out new notifications for parents to help ensure their teens are aware of online risks.

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Pinterest Adds New Elements to its Pinterest Academy Learning Platform

Looking to get a better handle on Pinterest for your marketing efforts? The platform has been on a steady rise over the past couple of years, with its advancing discovery tools helping more shoppers find the items they way from its expanding shoppable catalog. And with 553 million monthly active users, there’s a huge audience of active, shopping-focused users there, which could be looking for your products.

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