Daily Minute Master Series
April 16, 2025

by Corey Padveen

Marketing News and Updates

X Launches Updated Post Analytics Display

X has launched a revamped UI for its post analytics pages, providing an easier to understand overview of individual post performance over time.

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OpenAI’s Reportedly Exploring its Own AI-Based Social Network

The Verge has reported that OpenAI is looking to build its own social media app, which would be focused on images created via its various image generation tools. As per The Verge: “While the project is still in early stages, we’re told there’s an internal prototype focused on ChatGPT’s image generation that has a social feed. CEO Sam Altman has been privately asking outsiders for feedback about the project, our sources say. It’s unclear if OpenAI’s plan is to release the social network as a separate app or integrate it into ChatGPT, which became the most downloaded app globally last month.”

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FTC Antitrust Case Against Meta Heads to Trial This Week

It seems that Zuckerberg’s realignment with the Trump Administration hasn’t paid off in the first key test of that relationship. This week, Meta will head to court to defend itself against the FTC’s bid to force the divestiture of both Instagram and WhatsApp, over what the FTC argues is anti-competitive behavior from Zuckerberg’s social behemoth.

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Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

Meta has published some new insights into the content consumption habits of Gen Z, and how marketers need to align with these shifts in order to maximize the impact of their promotional and branding efforts.

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Reddit Adds Partner Collaboration Within Its Ads Manager Platform

Reddit has added a new option to enable partner connection within Reddit Business Manager, so that advertisers can approve access to a third-party to either collaborate on, or help them manage their Reddit ads.

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How AI Is Changing The Way We Measure Success In Digital Advertising

Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI, new technologies are having an impact on how we approach and measure performance and success, causing a major change in customer behavior.

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