Daily Minute Master Series
April 16, 2024
by Corey Padveen
Marketing News and Updates
DoubleVerify Confirms Error in its Reporting Which Misrepresented X’s Brand Safety
Ad measurement platform DoubleVerify has issued an apology for misreporting X’s brand safety measurement info for months within its client dashboard, which could have impacted ad spending in the app.
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Meta’s Removing Threads From Turkey Amid Investigation by Local Competition Regulator
Meta has announced that it will shut down Threads in Turkey as a result of an interim order issued by Turkish Competition Authority (T.C.A.) related to the sharing of data between Threads and Instagram.
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X Plans to Expand its Annual Fee for All New Accounts in Order to Combat Bot Sign-Ups
Musk has confirmed that X (formerly Twitter) is going to expand its one-off fee initiative for new X accounts, as a means to combat the “relentless onslaught of bots” in the app.
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Google E-E-A-T: What Is It & How To Demonstrate It For SEO
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience.
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Google On Hyphens In Domain Names
Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing.
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Google Is Still Gen Z’s Top Search Engine, Study Shows
A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group.
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