Case study
Ilco Unican
Ilco Unican mandated t2 to conduct a global re-branding initiative to unify the many brands it had acquired worldwide, all wanting to retain their original brand identities
The Mandate
Unify the well-known successful brands under the corporate umbrella
Our Approach
A global research initiative, rebrand initiative, transitional branding and marketing program
Our Results
The company unified under the Ilco brand worldwide, ultimately selling to The Kaba Group.
Scope of Work
Qualitative and Quantitative Research (International)
Audience Segmentation & Personal Development
Brand Redevelopment
Launch Campaign
Internal and External Multi-faceted Marketing Program
Advertising Campaign
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