Millennials make up the largest and most valuable market of consumers in the United States — but until you understand how to successfully market to them, you may as well say goodbye to their colossal spending power! Written by Corey Padveen, Partner at t2 Marketing, and packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the ‘sharing economy,’ and build meaningful relationships that will keep your brand, product, or service at the forefront of the Millennial mind.