BEACON³⁶⁰

Beacon³⁶⁰

Optimizing the customer journey and brand experience

t2’s BEACON³⁶⁰ data-driven marketing program is designed to help businesses define their target audience based on consumer behavior and experience rather than a traditionally siloed market segment approach.

The BEACON³⁶⁰ model helps brands understand the customer journey, and provides a blueprint for delivering the optimal customer experience across all online and offline touchpoints. It provides valuable insights into how to identify, target, engage and retain new customers and provide them with an enriched experience.

BEACON

An optimized omnichannel strategy provides brands with the opportunity to deliver consistent messaging across all consumer-facing touchpoints. Optimization initiatives of the BEACON³⁶⁰ program include:

Identification of goals & objectives
Audience target identification
Hypertargeted content strategy
Content development
Creative development
Sensory consideration
Content delivery strategy
Cross channel optimization
Content governance
Performance metrics analysis & optimization

Engaging with your target audience using content that resonates with their beliefs and values, optimizes the user experience and helps to build a relationship with your brand. The Engagement component of the BEACON³⁶⁰ program includes:

Audience perceptions analysis
Hypertargeted messaging development
Channel selection & optimization
Audience feedback review
ResponsiveBranding
Campaign development
Incentive determination
Data gathering opportunities

Aligning your brand, messaging, and creative assets across all communications channels serves to deliver a fully immersive user experience. Alignment initiatives of the BEACON³⁶⁰ program include:

Audience perceptions analysis
Hypertargeted messaging development
Channel selection & optimization
Audience feedback review
ResponsiveBranding
Campaign development
Incentive determination
Data gathering opportunities

Content strategy infused with on-brand messaging and alluring creative inspires consumers and contributes to their connection and experience with your brand. Content initiatives of the BEACON³⁶⁰ program include: