Things have been tough for Snapchat lately, and recent data shows that things are going to get tougher.
Instagram Stories arrived on the scene with a bang and has shown no signs of slowing since its launch. That has consistently spelled bad news for Snapchat, which seems to struggle more and more against the Facebook product every week. Now, new data from Mediakix shows that influencers are abandoning Snapchat for Instagram, and not in small numbers. Top influencers registered a roughly one-third drop in the frequency with which they post Stories. They’re moving over to Instagram for that. Take a look at the infographic below to see more data and get a better sense of how these two platforms are competing.