Social Media Instagram’s Losing the Likes but Opening Itself to Story-Based Content The popular narrative as to the reasoning behind this decision, fueled in many ways by the brand itself, is that Instagram’s platform changes were decided through a people-first, social good lens. Instagram isn’t claiming that hiding likes will fully reduce the pressures of […]
Social Media Twitter Testing Tweet Scheduling Built Into the Tweet Composer Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. The new option – […]
Social Media Social now dominates $57.3 billion U.S. programmatic display market Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new […]
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