Social Media Pinterest Introduces Tool For Discovering Top US Search Terms Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. The tool will also highlight when particular […]
Social Media Snapchat Adds Swipe-Up to Call Ad Option in the Middle East Up till now, Snapchat advertisers have been able to drive website visits, extended video views and app installs from ‘Swipe Up’ ad links. The capacity to power phone calls adds to your options – as explained by Snapchat:“Driving a user to call your business can […]
Social Media Twitter Will Set Up A New Team to Explore A Decentralized Social Media Network Model It’s an ambitious remit for the bluesky team, and Dorsey acknowledges that it could take “many years” to develop a useable decentralized standard for social media communication. But by building an open community, which would be inclusive of companies, organizations, […]
Social Media Instagram’s Now Testing It’s New Layout Options for Instagram Stories Frames Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame. The Layout option was first spotted in testing by reverse engineering expert Jane […]
Social Media New App Lists TikTok Influencers by Engagement, Topic and Audience With more businesses looking to tap into TikTok in 2020, this new app could be particularly helpful. Called simply ‘Influence Grid’, the app uses publicly available TikTok data to provide listings of TikTok influencers based on a range of customizable parameters, including country, topic, account size, […]
Social Media Facebook Launches Cross-Account Reporting and Custom Ad Metrics Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all […]
Social Media Your Youtube Subscriber Numbers Could Take a Hit This Week So YouTube’s saying that even if you do lose a few subscribers, that won’t really matter, in a broader context, as they weren’t really watching your content anyway. Which is true – but then again, subscriber counts do matter in respect to the […]
Social Media 6 Key Social Media Trends to Watch in 2020 We know that consumers are growing increasingly wary of ads in their feeds, and more than ever before, they’re now seeking reviews from people they trust when making purchasing decisions. These people can be friends and family, but the circle of trust has now […]
Social Media Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness “We’ve developed a proprietary Creative Attribution model to identify the Promoted Tweet or In-Stream Video Ad responsible for high and low brand lift, which helps marketers hone their creative strategy for the future. Additionally, marketers can learn how the frequency […]
Social Media Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning “Twitter is a place for people and brands to connect with what’s happening – and while new conversations are constantly unfolding, there are some buzzworthy dates and events you can plan on. As such, we’ve rounded up 2020’s most-anticipated events that will unfold on Twitter […]
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