Social Media Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to give lists and topics even more focus, with a range of updates designed to help improve […]
Social Media Snapchat Outlines Rising Trends for 2020 In New Report So what’s cool with the kids, and what are likely to be the key trends of note among younger audiences in 2020? Given that some 73% of 18 to 24 year-olds use Snapchat, its data insights likely provide some indication, and this week, Snapchat has provided […]
Social Media How to Create Content Your Target Audience Actually Wants In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as […]
Social Media Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020 The listing, which Facebook has compiled into a new, 30-page eBook, is based on examination of on-platform conversation shifts over the last two years, and now covers global trends, as opposed to only US usage: “In our previous reports, we’ve featured […]
Social Media Social Shorts: Facebook Tests Brand Collabs Tool on IG, Twitter Beefs Up Safety Council, YouTube Creators Protest Censorship Snapchat unveils interactive ad format. In partnership with Paramount Pictures for the 2020 release of “Top Gun: Maverick,” Snapchat has launched a new interactive movie preview ad format dubbed the “trailer reaction lens.” These AR lenses allow Snapchat […]
Social Media LinkedIn Publishes New Data On Ad Engagement for B2B Brands Over the Holidays Should you be running ads or publishing content over the holidays? The instinctive logic is probably that you shouldn’t – people are spending more time with family, sharing updates with friends. They likely want a break from work-related posts and […]
Social Media Facebook Seeks Music Video Deals to Boost Facebook Watch “Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music […]
Social Media Instagram Has New Rules for Publishing Branded Content Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content. Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed. Instagram’s existing advertising policies have long prohibited that type of […]
Social Media Facebook Owns the Four Most Downloaded Apps of the Decade In case there was any question of Facebook’s dominance, a new report from app analytics firm App Annie has shown that The Social Network owns the top four most downloaded mobile apps over the last decade. As you can see, Facebook, Messenger, WhatsApp and Instagram lead the […]
Social Media Instagram Expands Third Party Fact Checking on Questionable Content to All Regions “When content has been rated as false or partly false by a third-party fact-checker, we reduce its distribution by removing it from Explore and hashtag pages. In addition, it will be labeled so people can better decide for themselves what to read, trust, and share. When […]
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