Social Media LinkedIn Brings 3 New Features to LinkedIn Pages LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn […]
Social Media Facebook Backs Off on Plan to Bring Ads to WhatsApp According to The Wall Street Journal, Facebook is re-thinking it’s approach to WhatsApp as a revenue-generating tool: “WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with […]
Social Media Instagram Officially Begins Testing of DMs in Its Desktop Version The addition will make Instagram’s messaging tools more widely accessible, as not all users are able to access the platform via the app. People in regions where network access is limited, or where data plans are restrictive, could benefit from being able to […]
Social Media Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories The additions keep on coming for Instagram Stories. This week, reverse engineering expert Jane Manchun Wong has discovered that Instagram is working on a new map sticker for Stories which would display your location on a world map. As you can see in this example, the […]
Social Media Facebook’s Adding More Detail to It’s User Controls Over Advertisers’ Custom Audience List Targeting “You can choose whether an advertiser can include or exclude you from their target audience at a business account level. That means any advertiser using any list from that business will also not be able to include, or exclude, […]
Social Media Social Media 2020: The Top Features, Formats, And Trends To Get Familiar With This Year Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping […]
Social Media Facebook Adds New ‘Page Management History’ Tab in Page Tools Pages have always been able to see who’s publishing content on their Page via the Activity Log, but this new addition provides visibility into actions taken by other admins. That could be handy for those looking to better understand specific actions, or just […]
Social Media Instagram Creators are Building Huge Audiences from Viral Stories Effects So it’s not necessarily a simple path to Insta-fame, but depending on how much you want to build your audience, and how much faith you have in your idea for an effect, it could be worth the effort. Again, Arno Partissimo went from 6k […]
Social Media Twitter is Removing the Audience Insights Element from Twitter Analytics Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. These […]
Social Media How Social Media Influencers Can Impact Your Customers’ Purchase Decisions If you haven’t heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Whether it’s endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there’s a digital influencer for […]
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