Social Media Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team Facebook has this week launched another new app via its New Product Experimentation – or NPE – team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015. The latest app from the NPE crew is called Hobbi, […]
Social Media YouTube Launches ‘Project Witness’, Using VR as a Tool to Raise Awareness Around Social Issues “The VR film anchors the viewer in the experience of an incarcerated child. You’re able to see and hear the experience of being in solitary confinement from the viewpoint of a child in an adult prison. YouTube is a […]
Social Media Snapchat is Testing a Major Redesign to Simplify In-App Navigation As reported by Casey Newton in The Interface, and as you can see in the above images, the new navigation bar would link to five sections. The first would be the Snap Map, which is currently accessible by swiping down on the main camera screen, though […]
Social Media Snapchat Launches ‘Here For You’ Mental Health Resource for Users Snapchat has announced the launch of a new set of tools to help users locate mental health resources when they may be in need. As explained by Snapchat: “We’re [launching] a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who […]
Social Media Instagram Is Testing a New Trimming Tool for Instagram Stories Clips The addition is fairly straight-forward, but it could provide significant benefit to Stories creators. At present, many creators use third-party editing tools before uploading to Stories in order to get their timing and content right in each frame, but the capacity to […]
Social Media New Instagram Feature Helps Users Clean Up Their Following List In a statement to TechCrunch, an Instagram spokesperson says: “Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it […]
Social Media IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration “You can earn money by running short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.” The capacity to generate real, direct income from IGTV could be a big lure […]
Social Media Snapchat Q4 19: Revenue Increases 44% YoY, but Rising Costs Remain a Concern Back in 2018, reports suggested that Snapchat could end up running out of money, as its growth rates slowed, and its infrastructure costs continued to rise. That’s because under Snap’s deals with Google and Amazon Web Services, Snap needs to pre-contract […]
Social Media TikTok’s Testing a New Instagram-Like Profile Format, While Questions Remain About Moderation Policies If nothing else, TikTok is certainly sparking a lot of debate, and angst, within social media marketing circles. The short-form video app, which saw a huge rise in 2019, is now looking to solidify its offerings, and maximize its ad potential – […]
Social Media 25 Mistakes You Should Avoid Doing on Social Media Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat, for example. In 2018, Snapchat ran an ad game called “Would You Rather?” One of the questions asked was […]
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