Social Media YouTube Ad Revenues, Creative Output May Grow During Coronavirus As digital media buyers and strategists navigate the unknown in the coming months, one possible platform winner may be emerging: YouTube. Two CEOs of large YouTube properties have noted a perceptible drop in CPM costs in the past week, in one case up to […]
Social Media Pinterest Launches Verified Merchant Program for Brands That Deliver High Quality Customer Service Back in February, as part of its Q4 19 update, Pinterest noted that it was working on its own profile verification program, in order to provide extra assurance to Pinners in regards to trusted businesses which had met the platform’s standards […]
Social Media TikTok Launches Celebrity-Hosted, Daily Live-Streams to Entertain Users Amid COVID-19 Lockdowns TikTok has this week launched a new entertainment and information initiative to help lighten the mood amid the COVID-19 lockdowns, while also giving users a chance to ask questions of experts and engage with celebrities on the platform. Called #HappyAtHome, the initiative will see well-known musicians, actors, comedians […]
Social Media Social Platforms Cut Streaming Quality as ‘Social Distancing’ Wages On Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms stable and functioning during the massive surge in traffic. As a result, […]
Social Media Facebook is Working to Keep its Systems Operating, Seeing Lower Ad Spend Amid COVID-19 Lockdowns With billions of people on virtual lockdown in their homes, it’ll come as no surprise that Facebook is seeing a massive increase in activity within its apps. But even so, the actual numbers are significant – according to Facebook, […]
Social Media Instagram Launches ‘Stay Home’ Sticker and Story to Encourage Social Distancing Amid COVID-19 Outbreak This week, Instagram has launched a new ‘Stay Home’ sticker for Instagram Stories in order to encourage people to stay inside amid the evolving COVID-19 outbreak. As per Instagram: “Today we’re launching a new “Stay Home” sticker that you can find in […]
Social Media YouTube Reduces Streaming Quality to Reduce Network Load, Adds New COVID-19 Info Panel This comes as little surprise, given that WhatsApp is developing the same thing, but this week, Instagram has confirmed that it’s also working on a new disappearing messages option within its Direct tools. Spotted by reverse engineering expert Jane Manchun Wong, the new option, at least […]
Social Media Instagram’s Working on a Disappearing Messages Option This comes as little surprise, given that WhatsApp is developing the same thing, but this week, Instagram has confirmed that it’s also working on a new disappearing messages option within its Direct tools. Spotted by reverse engineering expert Jane Manchun Wong, the new option, at least at this stage, would see all […]
Social Media Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic What do communicate with your customers and clients amid the overwhelming news influx of the coronavirus pandemic? That’s what many social media and content professionals are now considering as they grapple with the new reality of social distancing and self-quarantine lockdowns, while also contending […]
Social Media Twitter Now Enables Users to Invite Guests to Live-Stream Ahead of Time In these times of physical distancing, social platforms are likely to become an even more important element of our day-to-day lives, and tools which enable us to interact in real-time, simulating social elements as best as possible, will also come to […]
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