Daily Minute Master Series
August 13, 2025
by Corey Padveen
Marketing News and Updates
Snapchat Launches ‘McDonaldland’ AR Experience
With McDonald’s looking to expand its digital footprint in new and interactive ways, Snapchat’s partnering with the fast-food giant on a new activation, which will see its “McDonaldland” experience rendered via a range of Snap AR Lenses.
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Threads Reaches 400 Million Users, Closing in on X’s Usage
Meta’s Twitter clone app continues to grow, with Threads now up to 400 million monthly active users (MAU), rising from 350 million back in April.
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Elon Musk Threatens Legal Action Over Apple’s App Store Rankings
Since the release of xAI’s latest Grok 4 model, as well as its AI companions and its “Imagine” text-to-video generator, downloads of the Grok app have been increasing, but Elon says that Apple is deliberately restricting promotion of the app, despite its clear popularity.
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From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools
Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of ranking, the art of the backlink, and the rhythm of the algorithm. But, the ground has shifted to generative engine optimization (GEO). The era of the 10 blue links is giving way to the age of the single, synthesized answer, delivered by large language models (LLMs) that act as conversational partners.
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ChatGPT won’t remove old models without warning after GPT-5 backlash
After the backlash to replacing its 4o model with GPT-5, OpenAI will no longer get rid of old models without a heads up. “In retrospect, not continuing to offer 4o, at least in the interim, was a miss,” Nick Turley, OpenAI’s head of ChatGPT, said on Tuesday. In an interview with The Verge, he said it was surprising to see the “level of attachment” people had to 4o. “It’s not just change that is difficult for folks, it’s also the fact that people can have such a strong feeling about the personality of a model.”
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Is AI Cutting Into Your SEO Conversions?
Since March 2025 in the U.S. (and May elsewhere), many sites have noticed an uncomfortable pattern: organic conversions slipping. It’s easy to blame falling traffic from Google’s intensified AI Overviews. But purchase intent doesn’t just vanish. Does it?
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