Daily Minute Master Series
July 11, 2025
by Stephen Padveen
Marketing News and Updates
TikTok Refutes Reports That its Developing a Separate US Version of the App
So maybe TikTok isn’t building a U.S.-only version of its app, as part of its efforts to remain in America following the forced sell-off of the platform.
Or maybe it is. Seems a little unclear at this stage.
For the full article click here
Google Ads hidden search terms cost advertisers – big time
An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies.
A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning up to 85 cents of value from every ad dollar.
For the full article click here
Google Explains How Long It Takes For SEO To Work
Google explains how long it typically takes for SEO changes to show results, and the importance of monitoring the effects of the changes.
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As X loses its CEO, daily usage is down and competition is growing
With the departure of X CEO Linda Yaccarino, which was announced Wednesday, the company that defined text-first social networking faces renewed competition.
Year-over-year, the Elon Musk-owned social network has seen its daily active user base decline by roughly 10% as of the second quarter of 2025, according to new data provided by app intelligence firm Sensor Tower. While X’s user base is still 65% larger than Meta’s Threads and 10 times larger than its next-biggest rival, Bluesky, X’s lasting victory in this space is not guaranteed.
For the full article click here
How ChatGPT actually works (and why it’s been so game-changing)
We take a deep dive into the inner workings of the wildly popular AI chatbot, ChatGPT. If you want to know how its generative AI magic happens, read on.
For the full article click here
The fatal flaw killing your customer data initiatives
Customer data alone won’t drive results. A shift to customer analytics is what turns information into action.
For the full article click here
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