Daily Minute Master Series
May 5, 2025

by Stephen Padveen

Marketing News and Updates

Google Ads expands Search Themes limit in Performance Max

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.

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Instagram Adds New Features to Its ‘Edits’ Video Editing App

It’s only been out for a week, and Instagram has already launched its first round of updates for its Edits video editing app, with more fonts, more voice effects, simplified editing, and more now available in the app.

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In Graphic Detail: How AI is changing search and advertising

AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

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Meta’s ad biz stays strong but economic, regulatory uncertainty looms

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.a> since 2018 (except one), it’s shared a variation of the exact same LinkedIn update: “Sessions growth of x% with record levels of engagement.” Every quarter. Every time.

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How to generate leads on TikTok, according to TikTok’s Global Head of Product Partnerships

TikTok is the envy of social media sites. Between 2024 and 2025, we’ve seen many social networks rolling out their own vertical video feeds to become more like the viral video juggernaut.

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As AI Use Soars, Companies Shift From SEO To GEO

Most business leaders haven’t noticed yet, but the way people find information online has fundamentally changed. A recent Bain & Company study found that 80% of consumers now rely on AI summaries for at least 40% of their searches, reducing traditional website clicks by up to 25%.

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