Daily Minute Master Series
March 27, 2025
by Corey Padveen
Marketing News and Updates
Utah’s Making App Stores Responsible for User Age Checking
Utah may be leading the way on a key tech industry change, which is a sentence that I did not expect to be writing in the year 2025. As reported by CNBC, Utah Governor Spencer Cox has signed a new bill that will hold both Apple and Google responsible for verifying user ages in their app stores, with parental permission required for those under 18 to download certain apps.
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Navigating Time Zone Differences: Scheduling Ads For Maximum Impact
Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut it if you’re advertising internationally or running campaigns across regions with different peak engagement times. Poorly timed ads can lead to wasted budget, lower conversion rates, and missed opportunities.
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Top SEO Shares How To Win In The Era Of Google AI
Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025.
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AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics
Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance, analytics, and server resources. These bots consume significant bandwidth to collect data for large language models, which could impact performance metrics relevant to search rankings.
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Meta Faces $960 Million Fine in Italy Over Alleged Tax Breaches
In yet another reminder of why Meta’s so keen to align with President Trump’s demands on content moderation, today, Italian officials have moved to penalize Meta, X, and LinkedIn for alleged tax fraud in the nation.
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YouTube’s Changing the Way it Measures Shorts Views
YouTube is changing the way that it counts Shorts views, in order to reduce confusion around how it measures Shorts engagement. Though the new approach is also questionable, for its own reasons. As reported by TechCrunch, Shorts views will now include the number of times a creator’s Short starts to play or replay.
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