Daily Minute Master Series
March 26, 2025
by Corey Padveen
Marketing News and Updates
Senators Urge Trump to Officially Extend TikTok Deadline as Negotiations Continue
With only nine days to go before TikTok is officially banned in the U.S., after President Trump extended its negotiation deadline till April 4th, the app’s future remains unclear, with the U.S. government still reportedly working with various bidders to find an acceptable U.S. partner for the app.
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Meta Adds Improved Tools to Facilitate Creator Collaborations for Promotions
Meta’s rolling out some new tools to help brands find the right creator partners to work with on branded content campaigns, in order to maximize engagement and response with your influencer ads.
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Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO Sundar Pichai, cares about the web ecosystem. But that message is contradicted by an ex-Googler, who said Google internally regards sending traffic to publishers as “a necessary evil.”
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How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.
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The Shift To Zero-Click Searches: Is Traffic Still King?
The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study from SparkTaro found that zero-click searches accounted for nearly 60% of Google searches ending without a click in 2024.
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OpenAI Rolls Out GPT-4o Image Creation To Everyone
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images.
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