Daily Minute Master Series
March 18, 2025

by Corey Padveen

Marketing News and Updates

TikTok Adds Simplified Account Security Overview

TikTok’s rolling out a new account security dashboard, which will provide a simplified overview of all of your key privacy and safety settings in a single screen.

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Snapchat Announces New Features for its AR Spectacles

While Apple and Meta are developing the next stage of AR wearables, Snapchat also remains a key player in the AR glasses race, with its own Spectacles, which have now been on the market for close to a decade, now up to its fifth generation.

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US Government Says TikTok Deal is Getting Close

A quick update on the TikTok U.S. situation: According U.S. Vice President J.D. Vance, who’s been tasked with organizing a TikTok deal, the app’s future in the nation is likely to be secured ahead of its April 4th extension deadline.

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LinkedIn Study: AI Shortens B2B Sales Cycles By 1 Week

A new report shows that B2B sales teams increasingly use AI to improve efficiency and close deals. Commissioned by LinkedIn and conducted by Ipsos, the survey included 1,250 sales professionals and found that AI is now a key part of sales practices. Here’s what marketers need to know.

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Google PMax: Inside The Negative Keyword Limit Increase & What’s Next

While the ability to add negative keywords in PMax directly in Google Ads without having to request them through Support or an account rep has been a long-time ask, we heard very quickly that the cap of 100 negative keywords felt too restrictive for many. Here’s a look behind the scenes at the reasoning behind the initial cap, what we learned from your feedback, and the subsequent decision to increase the limit to 10,000 negative keywords per campaign.

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The State Of Performance Max: How To Optimize Google Ads In 2025

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and recurring optimizations at scale that we had to manually. Algorithmic campaigns like Performance Max have become Google’s golden goose. They claim that in the near future, businesses will be able to input their goals and information, and Google’s system will run its advertising program for them.

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