Daily Minute Master Series
March 5, 2025
by Corey Padveen
Marketing News and Updates
Meta’s VP of Analytics Announces New Book on Meta Ads ApproachesDuolingo’s Latest Stunt Reveals an Innovative Marketing Strategy
Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help. Meta’s chief marketing officer and VP of analytics has anounced a new book called “Click Here”, which will provide insider notes on the development of Meta’s various ad algorithms and processes.
For the full article click here
FCC Backs Meta in Pushback on EU Regulations
If you were wondering why Zuck and Co. were so keen to side with the Trump Administration, which has seen Meta alter its moderation policies to better align with right-wing talking points, this would be a key consideration in that approach. This week, the new chairman of the U.S. Federal Communications Commission (FCC) publicly criticized the European Union’s Digital Services Act (DSA), which he says is “incompatible with America’s free speech tradition.”
For the full article click here
Social Media Platforms Challenge Australia’s Proposed Under 16 Ban
As Australia continues to progress towards a social media ban for all users under the age of 16, the major players are now pushing for more clarity about the bill’s intention, and the logic that’s gone into its formulation.
For the full article click here
Google Business Profile Update: QR Codes For Review Pages
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page.
For the full article click here
Mapping Digital Marketing KPIs To Business Outcomes
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in.
For the full article click here
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for shoppers: turning a specific idea into products that can be purchased. Google research indicates that more than half of shoppers have difficulty finding particular clothing items when they know what they want.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
