Daily Minute Master Series
February 17, 2025
by Corey Padveen
Marketing News and Updates
From Web2 to Web3: What Marketers Need to Know in 2025
The 21st century digital marketing is undergoing a seismic shift from Web2 to Web3. As the Internet becomes more decentralized and blockchain technology takes center stage, a voluntary concept is emerging—Web3 marketing. Therefore, it’s the ideal time when marketers must adapt to this evolution to stay ahead of the curve.
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Digital Product Marketing Evolution in APAC: A PwC Perspective
As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years, according to PwC’s 2024 Digital Trust Insights.
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To Amplify Success on Online Marketplaces, Reach Beyond Them
For many customers across Southeast Asia (SEA), online marketplaces have become a popular shopping destination, offering unmatched deals and extensive product choices. Retailers, in turn, have embraced marketplaces to boost online sales. And those ahead of the curve have struck on a marketing strategy that extends beyond marketplaces to supercharge their success on the latter.
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3 Crucial 2025 Trends for CMOs
Chief marketing officers (CMOs) are under increasing pressure to deliver transformative growth. Nearly 40% of today’s marketing budgets are devoted to change and transformation activities, and 69% of marketing teams report undergoing at least three different types of changes in the past year. Yet marketing budgets are at a postpandemic low, forcing marketing leaders to do more with less.
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Building Trust In The AI Era: Content Marketing Ethics And Transparency
We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being created and published daily across the web is astounding, to say the least – WordPress alone sees about 70 million new posts each month. Knowing this could send content marketers into a frenzy, scrambling to crank out more content to keep up with demand. But quantity alone isn’t the only marker for content success.
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WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge
An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and search marketers on how to stay relevant and competitive.
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