Daily Minute Master Series
February 6, 2025
by Corey Padveen
Marketing News and Updates
Microsoft Adds LinkedIn Audience Insights to Performance Max
Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting.
For the full article click here
YouTube Expands Access to Communities, Adds New CTV Viewing Insights
YouTube’s expanding access to its “Communities” tab, which provides a dedicated space to facilitate expanded channel discussion, while it’s also looking to provide more insight into Connected TV viewership in its latest update.
For the full article click here
Instagram Adds WhatsApp Connection Sticker for Stories
Instagram has added a new WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts.
For the full article click here
Research Suggests That Threads is Driving More Engagement Than X
While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now up to 320 million active users, and is gaining growth momentum, while Meta CEO Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app. Which still seems like a big jump, but the data doesn’t lie, and as conversation continues to grow the app, more and more people are paying attention.
For the full article click here
Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages
Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal for SERP analysis is understanding why certain pages earn top rankings and what elements contribute to their success. Analyzing these pages can unlock valuable insights into ranking factors, search intent, and what content types perform best.
For the full article click here
Starbucks Says ‘Hello Again’ by Advertising Around the Super Bowl
Starbucks executives including CEO Brian Niccol have affirmed that marketing investments are a large part of the chain’s turnaround plan. Those efforts continue with two ads and a promotion around the Super Bowl that let the brand take advantage of consumer attention on the big game without the $7-$8 million price tag of a 30-second in-game spot.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
