Daily Minute Master Series
February 5, 2025
by Corey Padveen
Marketing News and Updates
Meta Outlines Improving AI Transparency Disclosures
With Meta encouraging its users to try out its generative AI image creation tools at every turn, it’s also now looking to integrate more transparency into the usage of AI images, in order to help users ascertain what’s real and what’s not.
For the full article click here
Snap Posts Strong Numbers in Q4, But Questions Remain About Growth
Snapchat has published its latest performance update, which shows an increase in users in Q4 2024, and a higher-than-expected revenue result. Though concerns still linger for the app, which remains at a difficult point in its development.
For the full article click here
Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric
This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers lose trust in SEO as a channel. Just look at the recent “SEO is dead” reactions to HubSpot’s traffic decline.
For the full article click here
Where Are The Missing Data Holes In GA4 That Brands Need?
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects. But we should use other tools and techniques to independently verify our analysis and interpretation of this data. Why?
For the full article click here
Google’s Q4 Earnings Point To An AI-Focused Future
Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12% from last year. Google Services, including Search and YouTube ads, grew by 10% to $84.1 billion. Google Cloud increased revenues by 30% to $12.0 billion as more businesses adopted its AI services. Operating income rose by 31%, and net income increased by 28% to $26.5 billion.
For the full article click here
LinkedIn Video Views Up 36%, New Tools & Courses Available
LinkedIn is launching new tools to help people find video content and provide creators with better analytics. According to Lakshman Somasundaram, the company’s Director of Product, video watch time has increased 36% over the past year. This is driven by a rise in video creation, which is happening twice as fast as other post formats.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
