Daily Minute Master Series
February 4, 2025
by Corey Padveen
Marketing News and Updates
X Adds New Elements to its Grok AI Chatbot
X is adding some more elements to its Grok AI chatbot, as it continues to push Grok as a value-add to drive X Premium take-up.
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Will Elon’s Increasing Political Ambitions Help or Hurt X?
Amid Elon Musk’s move into politics, which has seen him take up an influential advisory role within the new Trump Administration, the backlash against Musk is also rising internationally, which could hurt his broader business interests
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Consistency Vs. Agility: Finding Balance In Search Marketing
“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy and important focal point for the future of search marketing, there were other significant updates over the years.
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Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their place, the digital era has opened up incredible new ways to reach local audiences and drive foot traffic, thanks to PPC advertising. PPC platforms like Google Ads offer fairly granular geographic targeting options, allowing you to show ads only to people in the area(s) you serve. However, effective local PPC goes beyond setting a radius around your store location.
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Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful human input can be copyrighted. Here’s what you need to know about copyrighting AI-generated content.
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Digital Ads Cost More, Convert Less: Frustration To Blame
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes in traffic patterns and highlights growing user frustrations.
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