Daily Minute Master Series
January 22, 2025
by Corey Padveen
Marketing News and Updates
Pinterest Highlights its Improving Ad Options
Amid a wave of uncertainty among social media marketers as to where they should be focusing their efforts in 2025, Pinterest is also throwing its hat into the ring, as part of a new pitch to lure more ad dollars to its app.
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LinkedIn Outlines Improved Approach to Ad Attribution
LinkedIn has made some improvements to its advertising attribution models, in order to ensure that its data is more representative of actual ad response, as opposed to the assumptions of traditional ad methodologies.
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YouTube Tests Experimental Features With Premium Users
YouTube has outlined a new range of experimental features which it will begin testing with YouTube Premium subscribers, and could soon make their way to the main app, adding more control and access options.
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AI Search Optimization: Make Your Structured Data Accessible
A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. Crawlers like GPTBot (used by ChatGPT), ClaudeBot, and PerplexityBot can’t execute JavaScript and miss any structured data added later. This creates challenges for websites using tools like Google Tag Manager (GTM) to insert JSON-LD on the client side, as many AI crawlers can’t read dynamically generated content.
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Google Expands AI Overviews In Circle To Search
Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to deliver useful insights—especially for visual searches.
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Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number of other Google Maps AI enhancements, but has not been widely available or visible.
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