Daily Minute Master Series
January 9, 2025
by Corey Padveen
Marketing News and Updates
Bluesky Launches New Funding Push to Capitalize on Opportunities
With Meta announcing a loosening of its content moderation rules, that will bring it more into line with X’s “free speech” aligned approach, many users are now seeking an alternative platform once again, in order to get away from the increasing power of the big tech providers, and the whims of their billionaire owners.
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TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
New Study Highlights Martech Challenges To Reach Target Audiences
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study found that a substantial 70% of marketing leaders struggle to effectively identify and reach their target audiences across various channels. This difficulty arises from the fragmented nature of their martech systems, often involving a multitude of tools.
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9 Actionable Steps to Improve Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions (SERPs). If your keywords rank at or near the top of Google’s search results, boundless traffic will follow. Conversely, a lack of visibility in the SERPs will leave your site struggling to attract organic traffic, regardless of its quality.
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TikTok Shares Insights Into Emerging Brand Trends and Approaches
TikTok has published its 2025 “What’s Next” report, which provides an overview of key trends and trend shifts in the app. And given TikTok’s broader cultural relevance, it’s likely a solid indicator of such shifts, which could make it a valuable resource for your planning.
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Zuckerberg Provides More Context on Meta’s Moderation Shift
With Meta, and in particular, CEO Mark Zuckerberg, coming under fire for its decision to remove fact checking, and shift to a Community Notes type model for some moderation elements, the Facebook founder has taken to Threads to provide some more context on the decision, and what he actually expects from the change.
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