Daily Minute Master Series
December 24, 2024
by Corey Padveen
Marketing News and Updates
OpenAI Hires First Marketing Chief from Coinbase
OpenAI has hired its first chief marketing officer, nabbing Kate Rouch from crypto company Coinbase. Rouch joined Coinbase in August 2021 to lead global marketing and public relations, and oversaw the company’s Super Bowl ads. Before that, she spent more than 11 years at Meta, including a role as global head of brand and product marketing for Instagram, WhatsApp, Messenger and Facebook.
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A New Way to Think about Experiential Marketing
In an era where customers increasingly desire meaningful interactions with brands, Experiential Marketing has emerged as an effective way to build those connections. Experiential Marketing is known for its ability to engage consumers through memorable, interactive experiences.
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Google Reveals Top Searches Of 2024
Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search data, the report offers a glimpse into the topics, events, and figures that defined the year. Here’s an overview of top trending searches worldwide and a breakdown of U.S.-specific trends.
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10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1)
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Microsoft Launches Multi-Format Campaigns for Audience Ads
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection when creating a new Audience ads campaign.
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5 Influencer Marketing Trends Set To Take Off In 2025
Influencer marketing is a $24 billion industry. Despite economic challenges, it shows no signs of slowing down. Edelman’s State of Influencer Marketing report reveals that 40% of marketers allocate a quarter of their marketing budget to influencer campaigns, up significantly from previous years.
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