Daily Minute Master Series
December 16, 2024
by Corey Padveen
Marketing News and Updates
13 Digital Marketing Trends You Should Plan for in 2025
Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of emerging trends and actionable strategies to adapt.
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7 Top Campaigns from 2024 and the Tactics that Drove Success
Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought back an atmosphere of uncertainty and risk aversion. Marketers rediscovered their brand-building appetites after an overcorrection toward performance marketing, but too much creative energy manifested in the realm of fleeting, directionless social content. How many brands excitedly billed themselves as “brat” or demure before abandoning the idea once the next trend took hold?
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22 SEO Experts Offer Their Predictions For 2025
This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw a drop in organic traffic alongside major drops from Google updates. It’s not been an easy year in SEO. Whereas last year was considering how AI tools could be leveraged to augment our work, this year has been the acceptance that Google SERPs are changing and not delivering the same levels of organic traffic as before.
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Essential WordPress Plugins Every Site Should Have
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility to be configured in many different ways.
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X Touts Record-High Usage in 2024
So is X seeing more or less usage, especially in the wake of the U.S. election? Because the reports are widely conflicted. Based on third-party insights, X is losing millions of users every week, while alternative platforms like Threads and Bluesky continue to gain traction. Yet, X itself, which is the only source of truly accurate X usage info, continues to report record usage, with its latest update being that “active user seconds,” its preferred performance metric, reached a record high in 2024.
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TikTok Offers Education Tools to Assist Sellers
As part of its continued to push to maximize in-stream shopping options, TikTok has added some new resources for TikTok sellers, to help them understand platform policies and make the most of their product listings.
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