Daily Minute Master Series
November 25, 2024
by Corey Padveen
Marketing News and Updates
X Adds ‘NFL Portal’ to Encourage Sports Engagement
Given the popularity of sports discussion in the app, this is a clever move for X. The platform has added a new “NFL Portal” activation, which will make it easier for NFL fans to track the latest news and chatter, while also contributing with their own thoughts and opinions.
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Is Threads Really Scared of Bluesky?
Twitter clone app Bluesky, which was originally launched as an internal Twitter project, and is staffed by former Twitter employees, has jumped from 9 million users in September, to 20 million today.
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Threads Announced Updates to Search, Video Viewing and Trends
Threads continues to roll out more updates and improvements ahead of the busy holiday season, while the announcements also coincide with a rise in interest in Bluesky. Which may or may not be related.
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Instagram Tests New Placement of the DM Button in the Main UI
Instagram’s expanding its test of an alternative placement of the message icon in the main app UI, as DMs continue to see more usage in the app.
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Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI campaign “destroyed the spirit of Christmas” and “earns Coca-Cola a lump of coal.”
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Should You Be Bidding On Your Brand Keywords In 2025?
Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more.
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