Daily Minute Master Series
May 16, 2024
by Corey Padveen
Marketing News and Updates
How Will Generative AI in Search Change SEO?
So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are the questions that many are asking after Google showcased its new, Gemini-powered, generative search experience, which will bring ChatGPT like responses into Search.
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Google Rolls Out New ‘Web’ Filter For Search Results
Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results.
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Google Rolls Out AI-Powered Overviews To US Search Results
At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to its AI-powered search experience, designed to reinvent how people discover and consume information.
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New Ad Discounts from X Point to Ongoing Growth Challenges
Despite all of the talk about Elon Musk’s changes at Twitter, and how they’ve been a positive or negative for the platform, really, none of these opinions actually matter in the broader scope of its business performance.
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Snapchat Shares Notes on How to Improve Ad Campaign Performance
Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they continue to accurately track performance in a privacy-friendly way.
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X’s Grok AI Chatbot is Now Available to EU Users
X has announced that its Grok AI chatbot will now be made available in Europe, after finalizing an agreement with E.U. regulators to allow the bot, though the additional Grok news summaries will only be made available in the region after the upcoming E.U general elections.
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