Daily Minute Master Series
May 13, 2024
by Corey Padveen
Marketing News and Updates
Social Media Marketers Need to Focus More on Entertainment
The biggest shift in social media marketing over the past five years hasn’t been short-form video, or even the development of generative AI. The key evolution, from a marketing-specific perspective, has been the move away from interaction and towards straight entertainment.
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OpenAI Expected to Integrate Real-Time Data In ChatGPT
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources.
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How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours.
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TikTok Will Now Label Content Created by External AI Tools
TikTok’s implementing additional generative AI transparency measures, including new labels on content that’s been modified by AI via external tools, and new media literacy resources to help users better understand how generative AI is being used and misused on the web.
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How Lifestyle Content Marketing Can Help You Reach Your Ideal Customer
Think about the last ad that really spoke to you. Maybe it was that heartwarming commercial featuring a family gathering around the dinner table or an inspiring video showcasing athletes pushing their limits. Now, take a moment to reflect on why that ad resonated with you. Was it the storyline, the emotions it evoked, or maybe the values it represented? Chances are, what drew you in was more than just a product pitch—it was lifestyle content marketing at its finest. Since everyone is constantly being bombarded with content and advertisements each day, a generic message screaming, “buy this product” simply won’t cut it.
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Tesla Guts Newly Formed Marketing Team Despite Investors Demanding Greater Focus on Ads as EV Sales Slow
Tesla slashed a newly formed marketing team as part of company-wide layoffs, reversing course from a traditional advertising push that Elom Musk greenlighted a year ago.
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