Daily Minute Master Series
April 24, 2024
by Corey Padveen
Marketing News and Updates
Snapchat Outlines its Updated Efforts to Encourage Civic Participation Ahead of the 2024 Election
With the U.S. Presidential election coming up, Snapchat will once again be looking to get more young people involved in the ballot, while it’s also initiating more measures to protect users from misinformation during the campaign. Snap’s past efforts on this front have prompted more young people to register to vote, and this time around, Snap will be looking to reach even more potential voters with its various initiatives.
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How To Address Middle And Bottom Of Funnel Pain Points
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years.
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Google On 404 Errors And Ranking Drops
In a Google Office Hours podcast, Google’s Gary Illyes answered a question about 404 Page Not Found errors that coincided with a drop in rankings.
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Meta Opens Up its VR Operating System to Third Party Hardware Makers
If Meta really wants its metaverse to take off, it needs to facilitate broad access, similar to the approach that it’s taken with its social apps. For Meta, the real money comes from usage, and expanded audience access, and as such, it needs to get as many people as possible using its next-level tools, like its Quest VR headsets, to tap into the VR environment. Which is why this is a significant update.
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X Pitches Potential Ad Partners on New Opportunities
Can X (formerly Twitter) win advertisers back, and get its main revenue stream back to at least the level that it was before Elon took over? X’s ad revenue is reportedly still at least down 50% on its pre-Elon levels, and without a significant reversal, or a significant boost in its other revenue streams (subscriptions, data sales), it’s hard to see how the company will remain viable as an ongoing concern.
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Instagram Adds New Options for Creator Subscriptions
Instagram has announced that it’s now facilitating over 2 million creator subscriptions in the app, providing more opportunities for people to make money doing what they love via IG. Instagram has been offering creator subscriptions since 2022, which enables creators to offer exclusive content to paying fans, and make money directly from their most dedicated audience.
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