Daily Minute Master Series
January 12, 2024
by Corey Padveen
Marketing News and Updates
Microsoft Launches New Generative AI Ad Creation Tool
Microsoft has announced that it’s updating its Retail Media tool with a new “Creative Studio” element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts.
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Meta’s Removing More Detailed Targeting Options for Ad Campaigns
An important note for Facebook advertisers, with Meta announcing that it’ll be removing and/or consolidating some of its detailed ad targeting options, either because they’re not widely used, are too granular, or they relate to topics that “people may perceive as sensitive”.
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Google Cuts AR Staff Just as AR Tech Looks Set to Take a Significant Leap
It was another tough day for the tech sector yesterday, with Google announcing a new round of lay-offs, and slashing hundreds of roles from several divisions. As reported by The New York Times, the bulk of the cuts were among those working on Google Assistant, with the company now looking to re-shape the tool around AI, and scale back some elements.
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YouTube Adds Simplified Tools to Edit Long Form Clips into Shorts
YouTube has rolled out a new option to help you reformat your long-form content into Shorts, which could be a handy option for those looking to tap into the popularity of the Shorts format.
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Snapchat Announces New Parental Oversight and Management Improvements
Snapchat’s rolling out some new updates to its parental control and supervision tools, which will make it easier for parents to manage their kids’ exposure levels in the app.
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Microsoft AI Takes Retail Shopping To The Next Level
Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft’s existing retail industry cloud platform. They use Copilot, Microsoft’s latest AI helper that uses generative models like the advanced GPT-4 system to enhance productivity.
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